Adobe has confirmed that the SEO functionality built into its Marketo Engage marketing automation platform will be retired at the end of March 2026. The decision, announced in February 2026 release notes, means that the SEO tile will disappear from the user interface on April 1, and all users must export their existing SEO data before March 31. The move comes as Adobe prepares to bring the powerful Semrush SEO suite into its product family, following the company’s 2025 acquisition of the popular analytics and keyword‑research platform.
What’s Happening and Why?
Marketo Engage’s SEO feature, once a promising add‑on for marketers looking to optimize landing pages and content directly from the platform, has seen limited adoption. According to Adobe’s Keith Gluck, the decision to deprecate low‑use features allows the Marketo team to focus resources on higher‑priority areas such as account‑based marketing, predictive analytics, and AI‑driven personalization. The announcement also aligns with Adobe’s broader strategy of consolidating SEO capabilities under the Semrush umbrella, which offers a more comprehensive set of tools for keyword research, site audit, competitive intelligence, and content marketing.
While the retirement of the SEO tile may feel abrupt to some users, it is part of a larger trend in the marketing technology space. As large language models (LLMs) reshape search behavior and content creation, vendors are re‑evaluating which features deliver the most value to their customers. Adobe’s integration of Semrush provides a modern, data‑rich solution that can keep pace with the evolving search landscape, making the legacy SEO feature redundant.
How to Prepare for the Change
Marketo Engage users who rely on the built‑in SEO tools should act quickly to preserve their data and transition to alternative solutions. Adobe has provided a step‑by‑step guide on its Experience League community page, but the key actions can be summarized as follows:
- Export SEO Data: Log into Marketo Engage, navigate to the SEO tile, and use the export function to download all relevant data, including keyword lists, page performance metrics, and audit reports.
- Save Exported Files: Store the exported CSV or JSON files in a secure location, such as a cloud storage bucket or an internal data lake, to ensure they remain accessible after the feature is removed.
- Review Data Integrity: Verify that the exported files contain all necessary fields and that no data has been truncated during the export process.
- Plan Migration: Identify the new SEO platform you will use—whether that’s Semrush, another third‑party tool, or an in‑house solution—and map the exported data to the new system’s import format.
- Update Workflows:
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