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Google Expands Performance Max Channel Reporting to MCCs: What You…Google Expands Performance Max Channel Reporting to MCCs: What You…
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  • Posted byby Marko

Google Expands Performance Max Channel Reporting to MCCs: What You…

  • 4 Min Read
If you’re an agency or a large advertiser navigating Google Ads, you’ve probably noticed how complicated it can be to get a clear picture of your campaigns' performance. Google has taken a significant step toward simplifying this process by expanding its Performance Max channel reporting to Manager (MCC) accounts—offering a much-needed bird’s-eye view of your marketing efforts across multiple accounts.
How Bayesian Testing Revolutionizes Google’s Incrementality…How Bayesian Testing Revolutionizes Google’s Incrementality…
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  • Posted byby Marko

How Bayesian Testing Revolutionizes Google’s Incrementality…

  • 5 Min Read
In the rapidly evolving world of digital advertising, understanding incrementality—the true effect of an ad campaign—is more critical than ever. For years, marketers relied heavily on traditional, frequentist-based testing methods that often required large budgets and lengthy testing periods to produce reliable results.
How Google’s AI Overviews Are Reshaping Keyword Match Types for…How Google’s AI Overviews Are Reshaping Keyword Match Types for…
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  • Posted byby Marko

How Google’s AI Overviews Are Reshaping Keyword Match Types for…

  • 5 Min Read
If you’ve been keeping an eye on Google Ads lately, you’ve probably noticed a significant shift in how ads are being placed—especially with the rise of AI Overviews (AIO) and AI Max campaigns. Ginny Marvin, Google’s Ads Liaison, recently stepped in to clarify some of the advertising community’s biggest questions about keyword match types in this new landscape.
Google Ads Adds Merchant Center Videos to Performance Max CampaignsGoogle Ads Adds Merchant Center Videos to Performance Max Campaigns
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  • Posted byby Marko

Google Ads Adds Merchant Center Videos to Performance Max Campaigns

  • 6 Min Read
In mid-2024, Google Ads quietly unlocks Merchant Center videos for Performance Max campaigns, ushering in a new era of seamless e-commerce advertising and creative automation. This subtle but impactful update automatically pulls product-specific video assets from Merchant Center, drastically reducing manual effort and ensuring better ad relevance across bustling retail catalogs.
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