Google has significantly expanded the capabilities of Product Studio within Merchant Center, introducing three new creative features that extend beyond its initial image generation tool. These updates are designed to empower merchants with more dynamic and efficient ways to create compelling product visuals, directly impacting their Google Shopping Ads performance.
Google is quietly testing a new way to make Shopping ads feel more local, a shift that could reshape how European retailers attract nearby shoppers. Select ads using local inventory feeds now display the merchant’s city or town directly above the product title—think “London,” “Lisbon,” or “Bordeaux” — giving customers a clearer sense of where the store is based.
Google has released a beta feature that allows merchants to display region-specific loyalty prices in Shopping ads. This gives retailers a new way to localize promotions without managing separate offers.
