Every Black Friday exposes the rhythms of consumer search, comparison, and purchase. This year added a new twist: a real-world stress test of how AI models interpret commerce under authentic demand—precisely the kind of signal WordPress-powered storefronts in the EU need to understand.
For many years, digital marketers gauged success through metrics such as impressions, backlinks, and click-through rates. Achieving a high ranking in search engine results and securing clicks was s
