Performance Max

Google Expands Performance Max Channel Reporting to MCCs: What You…Google Expands Performance Max Channel Reporting to MCCs: What You…
  • Marko
  • Posted byby Marko

Google Expands Performance Max Channel Reporting to MCCs: What You…

  • 4 Min Read
If you’re an agency or a large advertiser navigating Google Ads, you’ve probably noticed how complicated it can be to get a clear picture of your campaigns' performance. Google has taken a significant step toward simplifying this process by expanding its Performance Max channel reporting to Manager (MCC) accounts—offering a much-needed bird’s-eye view of your marketing efforts across multiple accounts.
Google Ads Adds Merchant Center Videos to Performance Max CampaignsGoogle Ads Adds Merchant Center Videos to Performance Max Campaigns
  • Marko
  • Posted byby Marko

Google Ads Adds Merchant Center Videos to Performance Max Campaigns

  • 6 Min Read
In mid-2024, Google Ads quietly unlocks Merchant Center videos for Performance Max campaigns, ushering in a new era of seamless e-commerce advertising and creative automation. This subtle but impactful update automatically pulls product-specific video assets from Merchant Center, drastically reducing manual effort and ensuring better ad relevance across bustling retail catalogs.
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