Intro: When ChatGPT prompts looked like ads and what it means for WordPress in Europe The recent debate over ChatGPT ads sent ripples through the AI and web development communities, especially for European WordPress users who value privacy, transparency, and trustworthy tools.
As we head into 2026, understanding LLM perception drift has become crucial for every site owner and SEO strategist running a WordPress blog in Europe. This concept—defined as the month-over-month shift in how large language models reference and rank brands—now directly impacts search optimization, content strategy, and overall digital relevance.