--- WordPress powers over 43% of all websites in Europe, with millions of EU-based blogs, e-commerce stores, and business sites relying on it daily. Yet, even with WordPress’s built-in SEO tools, many site owners overlook one critical ranking factor: canonical URLs.
Google announced the December 2025 core update today, a broad set of algorithm changes designed to surface more relevant and satisfying content for searchers around the world. For WordPress sites across Europe—especially those leveraging free WordPress hosting—the update is a reminder to focus on human-centered quality rather than chasing quick SEO wins.